Hey, I’m Sabine

I help brands scale with data-driven marketing strategies and innovative
go-to-market solutions.

Work with Me
Work with Me

  • 10+ Years of Experience

    Across the MENA region

  • Cross-Disciplinary Strategy

    At the intersection of technology, consumer insight, and product marketing.

  • Fluent in 3 languages

    English, Arabic & French

Why Work With Me?

My work sits at the intersection of technology, consumer insight, and marketing strategy - and that's where I've spent the last 10+ years building real expertise.

I have worked across both sides of the industry: on the platform side at TikTok and Anghami, developing go-to-market strategies and advertising products, and on the brand and agency side at Publicis Groupe, leading strategy and innovation programs for some of the biggest global and regional players. That dual perspective means I understand how brands think, how platforms work, and where the real opportunities sit in between.

I'm a natural generalist. I thrive when a project demands crossing disciplines - from consumer research and brand strategy to product marketing and creative development. I move fast, think critically, and I'm not afraid to roll up my sleeves. Whatever the scope, I bring both the strategic rigor and the hands-on mentality to get it done.

Fluent in English, French, and Arabic, I have a real fluency in MENA markets - not just linguistically, but culturally.

I'm always excited to connect with teams and organizations asking new questions about consumers, culture, and growth. Let's talk.

My

Services

  • Crafting data-driven marketing strategies to help businesses grow and reach their target audiences effectively.

  • Developing a strong brand identity through cohesive visual elements, tone of voice, and messaging that connects with your target audience.

  • Managing strategic collaborations from ideation to execution, helping brands expand their reach and drive mutual growth.

  • Overseeing and executing end-to-end marketing campaigns that align with business objectives and drive measurable results.

  • Ensuring smooth execution of marketing and business projects by managing timelines, resources, and deliverables.

Know more
Know more

Get in Touch

Schedule a free 1:1 introductory session with me to discuss your business needs.

Let's Talk
Let's Talk

FAQ

  • First things first, let's get to know each other. We'll start with a free consultation to determine your business needs (and if we'll make great collaborators).

  • Pricing is based on both the project's scope and your desired timeline. (I promise fair rates and will always require your approval before we begin).